Craft a compelling and professional logline that drives your writing and cuts through executive barriers by focusing on razor-sharp elements.

Clarify your vision, highlight your theme and angle, define your unique concept, and package a captivating narrative that sparks emotions.

Meet people’s needs, curiosities, and motivations. Engage, inspire, and drive action with the latest audience modeling techniques.

The subconscious power of animal symbolism fortifies traits, guides characters, and enhances themes, adding depth and subtlety to your story.

The secret sauce for mixing original stories in audience-comforting pots. Follow simple rules to blend genres and keep your work fresh and marketable.

Statistically, the favorites! Tap into the time-tested appeal of main genres to harness their must-haves while avoiding the pitfalls of stereotypes.

Genre modifiers add layers to main genres for more refined storytelling. They help tailor stories to your vision, theme, and industry trends.

Say goodbye to cardboard characters. Make them more realistic and relatable by adding contradictions, psychological flaws, quirks, love languages, flexible beliefs, and more.

Suit your characters for conflict! The SCARF model is a neuroscientific framework that identifies five social factors impacting emotional responses and acting as natural conflict-generating triggers.

Make them feel real! Leverage Jungian psychology adapted for storytelling to ensure consistent character development and authentic personalities throughout your narrative.

Callings are inner drivers and adversaries emerging from traumas. These subconscious forces shape fictional characters, empowering or weakening them in believable ways.

Antagonists are the protagonists of their own story. They use flawed arguments to justify their actions, such as utilitarianism, cognitive dissonance, and twisted comparisons.

Single out the main protagonist among an extended cast of characters with these tools, inspired by the work of Elisabeth Kübler-Ross and Carol S. Pearson.

The M.I.C.E. Quotient (Milieu, Idea, Character, and Event) helps you maintain narrative balance while prioritizing the most important aspects of your story and refining your sense of closure.

Introduce the protagonist’s everyday life and setting. Highlight what’s missing or unsatisfactory, creating empathy and setting up the need for change​​.

As the reactive protagonists discover new rules and challenges outside their comfort zone, they encounter trials and errors while uncovering an emotional subplot that impacts the main storyline.

Five middle components tilt the balance, bringing the protagonists closer to or further from their goal, raising the stakes, and ensuring the story shifts from reactive to active mode.

Newly gained knowledge eases the protagonists’ path but also opens the door to critical internal and external conflicts, ultimately leading them to lose everything in an apparent defeat.

Protagonists must rise from the pit of despair and unlock the truth in the climactic resolution of the story. As reborn heroes, they have the power to transform their world—and so do you.

Neuroscientists have identified an objective formula that triggers empathy for characters in our brains without any conscious deliberation. When applied carefully, it simply works!

You don’t have to use them all, but none will hurt your story, and each of these tips adds up nicely to build an emotional bond between your audience and characters.

Use at least 2 out of 10 components designed to make the audience feel what your characters feel. The Empathy formula is incomplete without them, but how you combine them is entirely up to you!

These dramatic set-ups strengthen empathy and concern, stimulating feelings and engagement for the characters involved in their resolutions.

Identification, transportation, and universal blueprints to delve into problems we all share as human beings. Can these principles guide your story too?